During Bill Clinton’s speech in Cannes last year, ‘How Advertising Can Heal the World’, he asked the creative industry to step up and take responsibility for making the world a better place.
More and more people are looking to make a meaningful contribution to society and the environment. Does this encourage brands and businesses to develop strategies embracing a do-good mentality? How can the creative industry help? And should we even try?
During the session Can Creativity Change The World?, iconic brands and thoughts leaders discuss whether creativity is the benevolent force it’s made out to be. Where does the power of creativity begin and end? And can we really create change?
Speakers include:
Rick Chant (Creative Partner, WE ARE Pi)
Bram Medema (MD 466/64, the official brand of the Nelson Mandela Foundation)
Pim Slierings (MD SIRE)
Moderator Kerrie Finch (founder, FinchFactor) will pose critical questions to ensure a heated debate.
Events Reportage 